TREASURE – "PARADISE" MV Explained: A Retro-Funk Daydream You Can Dance To
Bright brass, glossy colors, and breezy choreography—this is TREASURE inviting you to a summer daydream. Artist/Song/MV Explained for fans who want the story, the sound, and the hidden details in one place.
Source: Official TREASURE YouTube (© YG Entertainment)
Table of Contents
Watch the official music video for "PARADISE" here first:
TL;DR
- Theme: A carefree confession that “paradise is wherever we are together,” visualized with saturated, dreamy sets and feel-good choreography.
- Sound: Disco-funk DNA with punchy brass, groovy bass, and a sing-along hook—retro sparkle polished the modern YG way.
- Why it works: Simple, sticky melodies + bright staging keep the mood light and rewatchable; the rap-line’s color adds momentum without breaking the vibe.
Quick Credits
- Artist: TREASURE
- Album/Era: 3rd Mini Album LOVE PULSE (Released 2025-09-01 KST)
- Agency: YG Entertainment
- Main Crew: Director Guzza · Creative Director Kim Juhee · Production KUDO
The story you see on screen
The MV leans into a “holiday-in-your-head” vibe: saturated colors, palm-sunset palettes, and glossy set-pieces that feel like a pop-up oasis. We open with relaxed, wide frames that set the tone—this isn’t a rush to the drop, it’s an invitation. As the brass flickers in, members trade close-ups and carefree gestures before the camera pulls back to reveal crisp, easy-to-follow choreography.
Transitions favor smooth match cuts and whip-pans, so every section flows like a breeze rather than a hard cut. Dreamy overlays and reflective glows give the chorus a “wish-you-were-here” postcard quality. In the bridge, the palette softens for a beat—skin-tone warmth, pastel lighting—then snaps back to a brighter finale with full-group choreography. The last images leave a lingering warmth: a look that says the destination wasn’t a place at all; it was the time spent together.
Lyrics & meaning
The title says it outright: Paradise is a mood created by two people. Early lines like “Let’s go—떠나보자 우리 어디든 (let’s go anywhere)” frame the song as a light escape from overthinking. The hook’s “I love you” moment (the line that sticks in fans’ heads) serves as the emotional anchor—simple language, high replay value.
On screen, that idea becomes motion and color: travel-adjacent gestures, open framing, and warm, summery tones. Rather than a literal vacation narrative, the MV opts for stylized sets that suggest an inner getaway—bright palms, sunset hues, and glossy floors where choreography becomes the “road.” It’s less about a map and more about a feeling: today is for us; tomorrow’s worries can wait.
Behind the scenes & member insights
TREASURE’s third mini album LOVE PULSE arrived on September 1, 2025 (6PM KST), with “PARADISE” as the title. YG teased a performance video drop two days later, keeping promo momentum tight. The credited MV team lists Director Guzza, Creative Director Kim Juhee, and Production KUDO.
On the music side, the song’s disco-funk sheen comes from a familiar YG producer bench (including DEE.P and P.K) alongside international collaborators, while the rap line (Choi Hyunsuk, Yoshi, Haruto) contributed to rap-making—consistent with TREASURE’s pattern of putting their stamp on title tracks. Reviews and first-listen reactions highlight the brassy accents and buoyant bass as key charms.
Safety note (when official extras are scarce): Where behind-the-scenes footage is limited, details above are compiled from official announcements and production credit posts. Visual interpretations here focus on what’s clearly observable in the MV; any speculative links are flagged with “appears to” or “likely.”
Fan takeaways
- Stream smart: Watch the MV fully, don’t skip ads, and loop from official sources. Check the official fanchant guide before music shows.
- Watch next: The official Dance Performance Video—clean camera lines that make the choreography easy to learn.
- Keep up: Follow the PULSE ON tour announcements; the era’s live stages will lean into this bright, sing-along mood.
- Related on our blog: Explore more posts via Artist: TREASURE and our Streaming Guide label hubs.
Essential facts
- Release Date: 2025-09-01 (6PM KST)
- Album: LOVE PULSE (3rd Mini Album)
- Length: ≈ 3:00 (official audio: 2:50)
- Director: Guzza (Production: KUDO; Creative Director: Kim Juhee)
- Filming Location: Not disclosed; stylized studio sets (palm/sunset motif)
Sources & credits
- Official MV — TREASURE YouTube
- YG-LIFE: LOVE PULSE Tracklist & Producer Line-up
- YG Report: MV & performance video schedule
- Chosun Biz (EN): Album & sound highlights
- Stardust Magazine: Sound & visuals review
- Credits post (KUDO/Director Guzza/Creative Dir. Kim Juhee)
- Weverse notice: Official fanchant for “PARADISE”
- Spotify: “PARADISE” (2:50)
- Official Dance Performance Video
Labels: K-POP, MV Explained, Artist: TREASURE, Song: PARADISE, Album: LOVE PULSE, Agency: YG Entertainment, 2025
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