BOYNEXTDOOR “Earth, Wind & Fire” Explained: Kitschcore Chaos, Clear Feelings
BOYNEXTDOOR turn first love into a weather report—gusts of nerves, a blaze of confidence, and cosmic detours—wrapped in bright kitsch and hyperpop energy.
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| Source: Official BOYNEXTDOOR YouTube (© KOZ Entertainment) |
Table of Contents
Watch the official music video for "Earth, Wind & Fire" here first:
TL;DR
Quick snapshot for busy fans:
- Theme: First love as the classical elements—solid ground, sudden gusts, and sparks you can’t control—translated into playful, surreal set pieces.
- Sound: A hyperpop-leaning K-pop single with conversational delivery, tempo tricks, and a catchy sped-up section; written by Jaehyun, Taesan, and Woonhak with producers Zico and Kako.
- Why it works: Bold, kitschy visuals + an addictive hook + BOYNEXTDOOR’s expressive acting/dance make emotional whiplash feel charming and relatable.
Quick Credits
- Artist: BOYNEXTDOOR
- Album/Era: HOW? (Released April 15, 2024)
- Agency: KOZ Entertainment
- Main Crew/Director: Director Rima Yoon; Executive Producer DJ Jang; Production RIGEND FILM (Cinematography: Hong Sung-hun)
The story you see on screen
Think teen-movie daydream meets art-room collage. The MV opens in a toy-box world where outsized props and doodled textures look handmade on purpose. Each cut “changes the forecast”: color, tempo, and camera movement swing as fast as feelings do.
Wind. In a teal, sketchy room, hair and ties ripple as if the boys are inside a gust. Edits whip on the beat, mirrors tilt, and the camera glide makes nervous anticipation feel physical.
Fire. Warm gels and flares punch up the frame when confidence peaks. Choreo hits harder here—the kind of “say it before I combust” urgency that matches the hook.
Earth (and beyond). Suddenly we’re cruising a cosmic highway—planets, starfields, neon lines—because love feels planet-sized and a little unreal. Cuts accelerate during the sped-up vocal, syncing motion to the chant so your eyes “hear” the rhythm.
Styling stays kitschcore: schoolish fits, candy colors, oversized set pieces. It’s not random; it’s a visual language that literalizes the title—earth/wind/fire as emotional states the group cycles through until the final chorus locks them into one confident stride.
Lyrics & meaning
The line “You’re my earth, wind & fire” frames a love big enough to be an ecosystem. The MV visualizes that metaphor: breezy rooms (restless nerves), blazing lights (bold confession), and a star-glossed road (limitless high). The “sped-up” passage is cut like a racing inner monologue—jump-cuts and blocking stutters mirror language tumbling out.
Lyrically, the song leans into unpredictability; visually, the sets “misbehave”—scales skew, gravity loosens, and scenes swap before logic catches up. It’s a tight fit between the conversational writing and the MV’s literal-but-whimsical staging.
Behind the scenes & member insights
Creative team. RIGEND FILM lead the production with director Rima Yoon and executive producer DJ Jang—credits shared via their official posts. Their choice of big, tactile sets and surreal color blocking amplifies the album’s HOW? concept.
Member notes. In Weverse Magazine features around the comeback, the members describe the title track as bright, high-energy, and a clear statement of BOYNEXTDOOR’s style. SUNGHO calls it a way of telling someone they’re your “earth, wind and fire.” TAESAN highlights the danceable, hyperpop-tinged production, and JAEHYUN points to catchy details that reward replays.
Location. Specific filming sites weren’t disclosed; given oversized props and controlled lighting, the MV was likely shot on Seoul-area stages with heavy art direction and VFX. (Cautious inference.)
Fan takeaways
• Rewatch cue: during the sped-up vocal, count the cuts—edit timing mirrors the chant.
• Performance fix: for clean chorus footwork, see the Performance ver..
• Keep exploring: All our BOYNEXTDOOR posts · More MV Explained
Essential facts
Quick reference:
- Release Date: 2024-04-15
- Album: HOW?
- Length: 2:59
- Director: Rima Yoon (Production: RIGEND FILM; EP: DJ Jang)
- Filming Location: Not publicly disclosed (likely studio-built sets in Seoul)
Sources & credits
Official and verified sources used for this guide:
- Official “Earth, Wind & Fire” MV (YouTube)
- EP HOW? overview
- Song page (runtime/credits summary)
- Weverse Magazine – JAEHYUN interview
- Weverse Magazine – SUNGHO interview
- Weverse Magazine – RIWOO interview
- Weverse Magazine – HOW? playlist quotes
- Korea JoongAng Daily – EP showcase report
- Seoulbeats – MV visual analysis
- IMDb – MV listing (crew credits)
Labels: K-POP, MV Explained, Artist: BOYNEXTDOOR, Song: Earth, Wind & Fire, Agency: KOZ Entertainment, 2025
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